Doggo Bandannas: Handmade Dog Bandannas with a Purpose (a hypothetical Kickstarter Campaign)

Our Pitch Video

About Us

Doggo Bandannas Logo

Hi friends,

We want to bring stylish and sustainable doggo bandanas to your home to keep your pooch looking their best while supporting lost or unwanted dogs. Doggo Bandanas are made from 100% recycled materials handpicked from opp shops around Australia with reversible designs and they slip right onto your dog’s collar.

Doggo Bandannas

We love pets and we feel it’s important to give back so 100% of profits are to be donated to The Lost Dogs’ Home, who compassionately care for lost and unwanted dogs and cats, and enhance their lives in our community.

But we need your help to get Doggo Bandanas off the ground.

Why We Need Your Help

“Our motto is to make swanky pet gear whilst keeping your pets’ comfort in mind.” 

Doggo Bandanas is a community that believes in sustainability and authenticity. It is home to 100% handmade and recycled products, with unique hand – crafted designs for your dogs. Our promise is to customize cutting-edge bandanas for dog breeds of all shapes and sizes. All our products are 100% eco – friendly. These bandanas are made of cotton/ bamboo fibers which are decomposable at the end of their life. And these bandanas are also the real value for money as you pay for one while getting two designs i.e. a reversible design.  

Our bandannas come in different sizes to fit all kinds of dogs

We also believe in building better lives by sticking to our root ethical principle of devoting all our profits to the dog shelters. As a community, we intend to lead with our fundamentals and help spread the idea of responsibility towards one’s pets. Your love and support can help many pets out there. 

Sally modelling her Doggo Bandanna

Risks and Challenges

Whilst dogs, and their welfare, are hugely popular subjects in Australia and broader western society, it’s an extremely saturated market. The major challenge Doggo Bandanas face is how to stand-out from the crowd and capture the hearts, minds and dollars of consumers.

As of September 2019, there are 178 pet fashion projects competing for attention on Kickstarter. Just like Doggo Bandanas, there are several campaigns with a welfare focus. In communities across the country there are also ongoing fundraising efforts for thousands of different animal causes and organisations.

‘Pet Fashion’ on Kickstarter

As there is such a diverse variety of dog related initiatives for consumers to support, for the Doggo Bandanas Kickstarter to succeed, it needs to have established a major social media following and positive reputation before the campaign begins. Not doing so would be a significant risk, as it would be very easy for the campaign to get lost amongst the numerous other social media posts competing for the same attention.

Another risk would include not having a collaborative relationship with the organisation Doggo Bandanas supports, The Lost Dogs’ Home. A joint marketing effort would be mutually beneficial and connect Dogoo Bandanas with the organisations significant social media following. As of September 2019 The Lost Dogs’ Home has 103,675 Facebook likes and 18,800 Instagram followers.

Product quality, delivery timeframes and meeting the expectations of pledges are some of the other challenges – as with any other business, unhappy customers can greatly damage a brands reputation. 

Kickstarter Rewards

Pledge $1 or more

Thanks a woofin lot!
We’ll accept a giant sloppy pooch pash on your behalf.

Pledge $10 or more

Oh so paw-some!
We will thank you for this kind contribution with a bark (shout) out on our social feeds.

Pledge $25 or more

Our furever friends thank you! In return for this amazing donation, you will receive your very own #TeamDoggo bandana. We will also thank you for this kind contribution with a bark (shout) out on our social feeds.

Pledge $50 or more

Bow-wow! Amazing! The dog gods bow down to you for your incredible kindness. We are sending you your very own #TeamDoggo bandana and collar set. We will also thank you for this kind contribution with a bark (shout) out on our social feeds.

Pledge $75 or more

A very good boy…or girl…you are just as good as the goodest pup. For being so good you’ll not only receive a #TeamDoggo bandana and collar set but a large pack of PoochyPoo dog treats from our friends at Lucky Dogs. We will also thank you for this kind contribution with a bark (shout) out on our social feeds.

Pledge $100 or more

Gosh we are lost for barks. While we generally don’t condone digging, we truly appreciate you digging so deep for our fur friends. Fur real – you are a star. Such a star that we have some super special rewards for you. You’ll receive our signature #TeamDoggo bandana and collar set, a large pack of PoochyPoo dog treats from our friends at Lucky Dogs and a $25 voucher for your very own dog portrait by the photography masters at Creatures Studio. We will also thank you for this kind contribution with a bark (shout) out on our social feeds.

Pledge $150 or more

Our tails are wagging so much right now. You’ve got us more excited than a Labrador at a barbecue. We think you are the exact kind of person our doggies would love to call their best human. Your beyond generous donation deserves an equally generous reward. You’ll receive our signature #TeamDoggo bandana and collar set, a large pack of PoochyPoo dog treats from our friends at Lucky Dogs, a $25 voucher for your very own dog portrait by the photography masters at Creatures Studio and one of our super limited-edition glossy dog photo books. We will also thank you for this kind contribution with a bark (shout) out on our social feeds.

Pledge $200 or more

It’s official. You were a dog in another life. No regular human would be this giving. Just wow. You are im-paw-sibly kind. We woofin well appreciate you and what you have done for us. We wish we could through a big doggo paw-ty (with the hottest hounds in town) in your honour! But here’s what we will do instead. You’ll receive our signature #TeamDoggo bandana and collar set, two large packs of PoochyPoo dog treats from our friends at Lucky Dogs, a $50 voucher for your very own dog portrait by the photography masters at Creatures Studio and one of our super limited-edition glossy dog photo books. We will also thank you for this kind contribution with a bark (shout) out on our social feeds.

Social Media and Small Businesses: AKA a Match Made in Heaven

Social media. It’s a big, crazy, exciting, ever-changing space that can be used in endless ways. One major use of social media platforms is through digital marketing. Social media provides reach to more audiences and potential consumers, both globally and locally. It allows for creative output of products and consumer engagement. Not only that, but it also allows businesses to engage with their followers and customers in a more personal and fun way.

It is not only large businesses and companies that can benefit from using social media platforms in their digital marketing campaigns, but also small businesses. Again, it allows the business to reach more people than they would with traditional marketing techniques. Platforms such as Instagram and Facebook, allow businesses to showcase their products and engage with consumers. Social media is great for small businesses and start-up businesses as it allows for a way of getting their product out in the world without spending large amounts of money on advertising and huge promotions. A lot of “businesses fail on accounting the lack of budget and their capacity to spend on their brand promotion and increasing sales” (Basri & Siam 2017). Traditionally, word-of-mouth marketing was the most cost-efficient method of reaching more people without breaking the bank, which is important for start-up businesses that have not made profit yet. Social media allows for word-of-mouth marketing, but on a massive scale that can spread very quickly.

Social media platforms also allow creativity and control over the overall look and vibe of a business that can make or break a potential engagement with certain target markets or audiences. For example, my new small business Sunflower Baby, that sells handmade clothing from recycled materials, has a particular aesthetic and presence on Instagram and Facebook. I have chosen to use neutral colours and share retro images of fashion and style. This markets to a particular audience, such as young festival goers, or lovers of retro prints and style.

My store Sunflower Baby’s Instagram page

Another major benefit of using social media as a small business is the unique customer engagement. Carolyn Heller Baird and Gautam Parasnis state, “social media holds enormous potential for companies to get closer to customers and, by doing so, increase revenue, cost reduction and efficiencies” (2011). As a business, you can engage with followers more personally by replying to comments, answering messages, following customers, and more. This creates and more personal relationship with your customers that is important in order to retain loyalty. Also, on the opposite end, consumers can also engage with the business through social media. They can comment on posts, like posts, share posts, and even post their own content of them using your products.

An example of viewing engagements with certain posts on Instagram

Social media also allows businesses to see what products are the most popular, and what kinds of content creates the most engagement. For instance, Instagram allows businesses to see insights into how your page is going. You can see how many people are looking at your page, content that prompts viewers to look at your store’s website, how many people are looking at your posts, and more. Facebook, too, has insights into your page’s engagements. They have insights such as new page likes, post reach, and post engagements. They show each post and how much engagement they each get.

Screenshot of Facebook Insights for businesses

Overall, social media is extremely beneficial for small businesses as it provides so many different avenues of digital marketing. Being able to engage so closely with consumers is such an invaluable benefit that traditional marketing techniques cannot achieve.

Have a listen to my first podcast, where I chat to my friend Rachel about owning a small business and using social media as a marketing strategy. Rachel owns a handmade candle business that is in its second year, and is going great! Her store is called Lucian and in the podcast we talk about her experiences with using social media and owning a small business. Also making an appearance on the podcast is Rachel’s cat Henry, who had a lot to say while recording.


References:

Baird, CH & Parasnis, G 2011, ‘From social media to social customer relationship management’, Strategy & Leadership, vol. 39, no. 5, pp. 30-37, viewed 25 August 2019, <https://doi.org/10.1108/10878571111161507>.

Basari, WS & Siam, MRA 2017, ‘Maximising the social media potential for small business and startups: a conceptual study’, International Journal of Economic Perspectives, vol. 11, no. 2, pp. 341-346, viewed 24 August 2019, <http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?vid=4&sid=892e2a05-dd6c-4a55-8ef3-327667a9b7af%40sdc-v-sessmgr03>.

Harrison, K 2018, Is podcast marketing right for your business?, Forbes, viewed 26 August 2019, <https://www.forbes.com/sites/kateharrison/2018/05/16/is-podcast-marketing-right-for-your-business/#c9bd60926694>.

Hassan, S, Nadzim, SZA & Shiratuddin, N 2015, ‘Strategic use of social media for small business based on the AIDA model’,  Procedia- Social and Behavioral Sciences, vol. 172, pp. 262-269, viewed 25 August 2019, <https://doi.org/10.1016/j.sbspro.2015.01.363>.

Jones, N, Borgman, R & Ulusoy, E 2015, ‘Impact of social media on small businesses’, Journal of Small Business and Enterprise Development, vol. 22, no. 4, pp. 611-632, viewed 24 August 2019, <https://doi.org/10.1108/JSBED-09-2013-0133>.

Michaelidou, N, Siamagka, NT & Christodoulides, G 2011, ‘Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands’, Industrial Marketing Management, vol. 40, no. 7, pp. 1153-1159, viewed 24 August 2019, <https://doi.org/10.1016/j.indmarman.2011.09.009>.

O’Leary, S, Sheehan, K & Lentz, S 2011, Small business smarts: building buzz with social media, ABC-CLIO, Santa Barbara, viewed 24 August 2019, < https://ebookcentral-proquest-com.ezproxy-f.deakin.edu.au/lib/deakin/detail.action?docID=713473>.

Sewing Again

In high-school and college I was obsessed with textiles. I loved balancing out my academic subjects with something creative. When I left school, however, I stopped sewing as I had no time with work and university. For years I’ve been telling myself to do some projects and get back into it. But time passed by and I never did. That is, until now.

My year 12 final textiles garment (I hand-wove the top of the dress with cut up strips of old shirts)

Not only am I sewing again, but I have also spontaneously decided that I would create a clothing label and sell my handmade clothes. This idea is not new, however, actually acting on this idea is. I already bought clothing, curtains, table-clothes, and fabrics from the op-shop, and thought, why not sell the things I’m making. And, I can put the money towards my overseas trip next year!

My new brand is called Sunflower Baby. All the clothing will be made from recycled materials such as second hand clothes, curtains, etc. I have always been interested in up-cycling and re-purposing clothing and other materials. I also try and use the scraps, making scrunchies and purses and accessories.

Brand Logo

As I get my materials from second-hand stores, all of the pieces I make are one of a kind, as the materials will only make one design. Which I think is pretty cool!

Me sewing my latest design

At the moment everything is trial and error. I’m not sure if this will lead to anything, but I enjoy being creative again and making things, which is the most important thing. Plus, I can put my new knowledge of digital marketing, social media, and design to practical use, which is both scary and fun. So, watch this space, exciting things are coming!

My cute, annoying, little assistant

My First Vlog | An Introduction to Me

My first vlog

I’m not going to lie, this video ended up being much harder than I expected. I wanted to show both the professional and fun sides of myself in my video. However, talking to the camera proved to be a bit of an issue. Being very camera shy, I had to repeat sentences over and over in order to make them sound good and clear, while also remaining authentic. Although talking to the camera, and then proceeding to hear myself on camera, proved to be a struggle, I’m happy with my first vlog. I believe it shows my academic and career aspirations, while also remaining true to who I am and what I like.  

In order to remain authentic and connect with the audience, I had to remember a few things. When talking to the camera, I made sure I kept eye contact with the camera and adopted the rule of thirds. I spoke about my professional life and aspirations to help enhance my professional portfolio for my future career. However, I also filmed myself in my bedroom, which shows a different side to me. Showing clips of my interests also showed the audience who I am. I believe showing my interests helps the audience to connect to who I am and shows authenticity.  

For my video I had to employ a variety of different techniques. I had to come up with the shots that I wanted and where I was going to film them. For the shots of my interests, I had to go to different places to film. For the talking part of my video I had to plan the background. Before I filmed my video, I tested two different places in my room. I found that one didn’t work because the camera kept moving, as it was on my bed. The background I ended up choosing worked because I could place my tripod on my desk and I had great LED lighting combined with natural lighting from my window. As mentioned earlier, I positioned myself to the side of the frame, employing the rule of thirds in order to engage the audience more. I recorded the video on my smartphone, and since I was in my room the sound was not interfered with from outside noises. The editing comprised of cutting the clips, adding text, adding music, and using different transitions. I found royalty free music sites for the music in the video, meaning there is no copyright connected to the songs.  

Talking to the camera was not the only issue I came across when making this video. I have never really made a video before where I had to cut clips and add effects and editing. Therefore, I had to learn how to use video editing tools and software. Not only that, but I also had a few technological issues while making the video. My MacBook was too old for iMovie, therefore I had to use Adobe After Effects on a Windows laptop. I have never used this software and I found it difficult to understand. I ended up editing the clips of my interests on After Effects and then editing the rest on iMovie on my phone.  

I learnt a lot from this assessment. I believe the main thing I learnt was that I really enjoyed filming and coming up with a video. Filming those little parts of my life and watching them come together with the music in the background, was so fun and rewarding. I also learnt how to use video editing software, how to speak to a camera, different filming rules and techniques and more.  

“She’s just a really good girl boss”: Bianca Pavlic’s Rising Success in Fashion

Sitting at a café, I feel as if I have known Bianca for years. She has that kind of personality that instantly calms you and makes you feel at ease. It was as if I were catching up with an old friend, although we had only briefly said hello a few times in the past. She is a bit disgruntled because the café gave her a plastic cup instead of a glass. One thing about Bianca is that she cares about the environment. This is not only evident when she gets upset about plastic cups, but her designs, too, are made with the environment in mind.

Me (right) talking to Bianca (left) at Meraki

Bianca Pavlic is a Canberra local who created her own fashion label, Bianca Pavlic the Label. At 22 years of age, she has already had her designs shown off at Canberra’s FashFest, been promoted in multiple magazines, including some in the United States, and created her own fashion event. All while studying and juggling jobs.

Bianca Pavlic The Label at Meraki

Fashion has always been an interest for Bianca. As a little girl she would draw dresses and participate in creative activities. Her best friend Jess remembers doing activities when they were younger such as tie-dying jeans. As she got older, her passion grew. While in high-school, Bianca originally wanted to be a forensic scientist. “I used to watch Bones,” she laughs, “I was obsessed”. However, she found chemistry was not for her and instead took up double textiles. It was there she realised that fashion was what she wanted to pursue.

And pursue fashion she did. After school, Bianca studied fashion at the Canberra Institute of Technology and is currently studying fashion business at the FBI Fashion College. Bianca mentions that studying the business side of fashion gives her a deeper understanding on how to run her own label.

Models for Bianca Pavlic The Label at Meraki

Dubbed as her fashion debut, Bianca showcased her designs at Canberra’s runway show FashFest in 2017. She is quick to mention that FashFest was in fact not her debut in the fashion industry, “I wouldn’t say it was my debut, but it was one of my first runway shows. I did a few before then, they kind of just labelled me as new”. Although she didn’t get much out of FashFest, she mentions that it was still a good experience overall in terms of understanding how a runway show works. Following FashFest, Bianca’s work has been in multiple magazine publications, including the US magazine Coco.

Bianca Pavlic The Label at Meraki

With inspirations from Chanel, Alice McCall, and Sabo Skirt, you can tell Bianca has an eye for detail and beauty. “I want to create pretty and beautiful things”. Mainly drawing inspiration from fabrics, Bianca creates whimsical, feminine items that people will want to keep forever. Adding to the uniqueness of her designs, Bianca also creates one-off pieces made from old clothes and fabrics. “I care about the environment and how things are made”, she mentions. She adds that creating one-off pieces is great because the buyer will know that it is one of kind, “it is more of a special connection”, adding, “they’ll want to have it for a long time’. The designer goes on to talk about the fast fashion industry. She believes creating special pieces and working from vintage clothes and materials is important, “fast fashion is so bad at the moment. The fashion industry is the second worst for water consumption”. The fashion industry is one of the most destructive industries in the world, with Greenpeace stating that nearly 80 billion cubic metres of fresh water was consumed in 2015 alone, along with over a million tonnes of CO2 emitted, and 92 million tonnes of waste produced. In addition to these staggering numbers, the fashion industry is also a major contributor to plastic pollution in oceans around the world. The United Nations Economic Commission for Europe writes that it has been “estimated that around half a million tonnes of plastic microfibers shed during the washing of plastic-based textiles such a polyester, nylon, or acrylic end up in the ocean every year”. Not only does the fashion industry have extremely negative impacts on the environment, it is also known for its poor and dangerous working conditions for workers in certain parts of the supply chain. Bianca’s work is not only beautiful, but is also an important step away from fast fashion and the detrimental trends of the fashion industry.

Bianca with Maryanne Irhia’s family

Insanely hardworking and driven, Bianca not only has her own label at such a young age, but also recently ran her own fashion event in Canberra. A collaborative project with food blogger and social media guru, Maryanne Irhia, Meraki was an event like no other for Canberra. The word meraki means to do something with soul, creativity, and love. For Maryanne, Bianca encompasses Meraki because she does everything with love, creativity, and soul. “She’s super hard working, literally one of the most hard working people I’ve ever met in my entire life,” the blogger says of Bianca, adding, “she works so hard, she’s so dedicated, she’s so driven”. Maryanne, still excitedly talking about Bianca, adds that she likes that Bianca “is young and she is doing it. I feel like people wait until they’re old, but she’s just a young girl doing her thing”. The youth aspect of Bianca’s brand is a unique and attractive element that people appreciate, and that was evident in the successful turnout at Meraki. Together, the Canberra girls created a wonderful experience. The event saw the Fitter’s Workshop in Kingston decorated with beautiful neutral colours and gorgeous floral arrangements from Canberra florist Wiluna Studio. The room was filled with live music and catered by Local Press Wholefoods. The show consisted of three designers, Bianca Pavlic The Label, Claudia The Label, and Venus Blooms, all Canberra locals. Bianca was calm and collected leading up to the show, up until the day of the event. On the day it was evident Bianca was a bit frazzled. Trying to organise everything and run the event smoothly proved difficult when people kept trying to say hello to her. “I’m really particular and picky,” she smiles, “it has to be perfect and done right”. Although the day was a handful for the young designer, she still thinks that the whole experience has been amazing. “We brought something new to Canberra that hasn’t been done before”, adding that they were able to show Canberra “that there is fashion, there are these designers that people may not have heard about yet”.

Meraki at the Fitter’s Workshop in Kingston, ACT

Looking to the future, Bianca wishes to keep growing her label. She is hopeful to reach more people, to get them to see what is happening with the brand and to show them who she is. Her latest collection was just released, with items from the runway being sold on her website. For Meraki, she also wants to keep growing the event, hoping to make it into an annual experience for Canberra. Having achieved so much already, Bianca’s future can only get brighter.